Friday, 23 November 2012

In-depth Analysis - Si Scott

This is the work of Si Scott, who is a graphic designer who specialise in typography, from the UK. His main inspiration behind each of his designs must fit with the brief. He has also had said to be inspired by music: 'Most of my inspiration comes from music – I am constantly listening to music while I work and the lyrics especially. I’m really into words!' Scott has worked on a lot of different project using his symbolic design, from concert posters, TV advertising, branding companies and illustrations.  


The aesthetics of this design is very good, because all of the letters are all the same height/width, and also have the same equal spaces apart. Whereas the swirls and curved lines are all different sizes. This adds to the design, making it look perfectly neat at the start of the typeface design, then making it bit more fancy and more appealing of it was just a bold font. His technique is using block capital letters then adding lots of different decorative swirls to the typeface, to make it more appealing. Scott has also mentioned that he likes to use type and imagery together: 'I think I came to make this kind of work just through my love of drawing, type and design and trying to do something that encompasses all them together.'  


This is one of my favourite designs he has created because he has incorporated some colour into the design, rather than using just black and white, like he normally would. The way that the letters all interlink with each other with the curved lines, swirls and circular shapes. The meaning behind this design is to emphasise many songs with these words in it 'The Good Die Young'. In my opinion I think that this particular design fits perfectly with the lyrics because, I feel very drawn into the design and the colour choice. The reason behind this is because of the black merges into the redish orange, making it look like someones heart beating for the last time. I feel that if this is what Scott is trying to express, then it is a really good piece of deign that has linked a story behind it. Having memorable lyrics with a really unique design added to it, to make it more significant piece of graphic design. 

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